iPod Nano 2010
Apple’s iPod nano has been completely redesigned with the same Multi-Touch technology running iPhone, iPad, and iPod touch. Now it’s 46 percent smaller, 42 percent lighter, in sleek anodized aluminum, and seven bright colors.
The new built-in clip makes it easy to attach to your sleeve, jacket, running shorts, or bag so you can walk, run, ride, workout, or dance with your favorite songs. iPod nano also doubles as a pedometer. The 1.5-inch color display with 240-by-240 pixel resolution allows you to show off your album art, photos, or wallpaper.
Give iPod nano a shake and it shuffles to a different song in your music library. Shake to Shuffle is perfect for when you’re not in any particular music mood. Or, say you’re listening to a song you love and you want to stay in the groove. Just tap Genius. It finds other songs on your iPod nano that go great together.
You can ride the FM airwaves while the screen shows the artist, song, or program you’re listening to. Just tap to see the radio controls, flick the radio dial to change stations, and tap to set your favorites. The built-in rechargeable lithium-ion battery gives you up to 24 hours of nonstop music.
Apple iPhone 4
Apple iPhone 4 is the result of everything Apple designers and engineers have learned in the last three years, all contained in a mere 9.3 millimeters, making it the world’s thinnest smartphone.
Display – The backlit LCD Retina display now boasts a pixel density of 326 pixels per inch (four times more than before), making it the highest-resolution phone screen ever. That makes text remarkably sharp, graphics incredibly vivid, and the viewing angle amazingly wide.
Glass – The iPhone 4 is situated between two panels of aluminosilicate glass (the same type of glass used in the windshields of helicopters and high-speed trains). The glass is chemically strengthened to be harder, more scratch resistant, more durable, and also features an oil-resistant coating that helps keep the screen clean.
Gyroscope – iPhone 4 is the first phone with a built-in three-axis gyroscope in addition to the accelerometer for more motion gestures and greater precision for an even better gaming experience.
Microphones – While most phones have only one microphone, iPhone 4 has two. One is for phone and FaceTime calls, voice commands, and memos. The second is for making your phone and video calls better by suppressing unwanted and distracting background sounds.
Cameras – There are two cameras – one on the front, which focuses on you, and one on the back, which focuses on everything else. The camera shoots 5-megapixel photos and stunning HD video. There is backside illumination sensor to help in low-light settings. The camera on the front is perfect for making FaceTime calls and shooting self-portraits.
FaceTime – Video calling is a reality. You can wave hello to your kids, or share a smile from across the globe. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm’s length.
iMovie – With the new iMovie App you can turn your video clips into a finished movie. iMovie lets you combine and edit video clips, polish your movies with dynamic themes and transitions, add music and photos, and share your finished movies with the world.
Chip – Apple engineers designed the A4 chip to be powerful yet power-efficient. With it, iPhone 4 can easily perform complex jobs such as multitasking, editing video, and placing FaceTime calls. All while maximizing battery life.
Apple iPad
Apple built the iPad to be the best way to experience the web, email, photos, and video. One of the first things you’ll notice about the iPad is how thin and light it is. The 9.7 inch screen (measured diagonally) lets you see web pages one whole page at a time. So whether you’re looking at a page in portrait or landscape, you can see everything at a size that’s actually readable. And with iPad, navigating through the web has never been easier, or more intuitive. Because you use the most natural pointing device there is: your finger. You can scroll through a page just by flicking your finger up or down on the screen. Or pinch to zoom in or out on a photo. There’s also a thumbnail view that shows all your open pages in a grid, to let you quickly move from one page to the next. And because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. So you can hold it almost any way you want, and still get a brilliant picture. The powerful, built-in speaker produces a full, rich sound, which makes watching a movie or listening to music even more enjoyable.
- The Multi-Touch screen uses the same revolutionary technology that’s in an iPhone, but the technology has been completely reengineered for the larger surface to make it extremely precise.
- See and touch your email in ways you never could before with Mail. In landscape, you get a split-screen view, showing both an opened email and the messages in your Inbox.
- With its crisp, vibrant display, and its unique software features, iPad is an extraordinary way to enjoy and share your photos.
- The large, high-resolution screen makes iPad perfect for watching any kind of video: from HD movies and TV shows, to podcasts and music videos.
- With the iPod app, all your music is literally at your fingertips. You can browse by album, song, artist, or genre, with a simple flick.
- iPad will run almost 140,000 apps from the App Store. Everything from games to business apps, and more.
- The iBooks app is a great, new way to read and buy books. Just download the app for free from the App Store, and you’ll be able to buy everything from classics to bestsellers from the built-in iBookstore.
- With its expansive display and large, on-screen keyboard, iPad makes jotting down notes easy.
- iPad makes it easy to keep on schedule by displaying Day, Week, Month or List views of your calendar.
- The Contacts app on iPad makes finding names, numbers and other important information quicker and easier than ever before.
- You can use iPad for up to 10 hours while surfing the web on Wi-Fi, watching videos, or listening to music.
- With built-in 802.11n, iPad can take advantage of the fastest Wi-Fi networks. And it’ll automatically locate available Wi-Fi networks.
- iPad will also be available in a 3G model, with super-fast data speeds up to 7.2 Mbps. So if you’re traveling, you can still get a fast connection.
Environmentally Green Apple
Apple designs products with the environment in mind, taking a complete product life cycle approach in determining environmental impact. Their life cycle analysis accounts for all emissions associated with their products, including raw material extraction, manufacturing, packaging, transportation, a 3 to 4 year period of use, and recycling.
iMac includes a highly efficient power supply that reduces the amount of power wasted when bringing electricity from the wall to your computer. Lower power consumption reduces energy bills and lessens the environmental impact of greenhouse gas emissions from power plants. The iMac uses energy-efficient hardware components that work hand in hand with the operating system to conserve power. Mac OS X spins down hard drives and activates sleep mode on already energy-efficient LED-backlit displays.
It’s also what iMac doesn’t have that makes it more environmentally friendly. It’s free of many harmful toxins, including mercury, arsenic, BFRs, and PVC. Apple engineers have worked hard to eliminate BFRs and PVC from iMac circuit boards, internal and external cables, connectors, insulators, and adhesives. And they’ve eliminated many other toxins that are a common part of desktop computer manufacturing — choosing, for example, mercury-free backlighting and arsenic-free glass for the iMac display.
Designing green products includes considering the environmental impact of the materials used to make them. From the glass, plastic, and metal in our products to the paper and ink in their packaging. Apple designers and engineers have integrated the entire iMac computer into an enclosure made from a single, solid piece of recyclable aluminum. The display is made of recyclable glass. Both the aluminum and glass materials are very desirable to recyclers, which means the raw materials used in iMac can be reused in other products. Because iMac is made from materials such as aluminum and glass, it’s more likely to be recycled and reused at the end of its long, productive life.
New iMac
Big, beautiful displays dominate the new iMacs. These 21.5 inch and 27 inch displays with edge-to-edge glass cover nearly the entire front of the enclosure. When all you see is the display, nothing gets between you and what’s onscreen. Because the LED backlight doesn’t take up much space, the iMac enclosure stays thin. And the display is designed to look great when viewing from almost any angle.
The all-in-one design puts everything you need – display, processor, graphics card, hard drive, optical drive, memory, and more – inside one simple enclosure. A seamless, precision-forged enclosure makes the back of the iMac one continuous aluminum surface. And there’s only one cord: the power cord. This is the first Mac to come standard with the Apple Wireless Keyboard and the new wireless Magic Mouse.
Faster processors and faster graphics makes working with photos, editing video, or playing games a whole lot easier. The iMac also separates the two hottest components to keep things cool inside the enclosure, and the three fans inside iMac have been tuned to be ultraquiet. The result is a system that operates quickly and so quietly you hardly know it’s on.
Multi-Touch Magic Mouse
Apple has built a better mouse… the world’s first Multi-Touch mouse. There’s no scroll ball, no wheel, no cord, and no visible button. Instead, Magic Mouse uses Multi-Touch technology to let you control everything with simple gestures.
The seamless Multi-Touch surface covers the entire top surface of Magic Mouse, and the mouse itself is the button. Scroll in any direction with one finger, swipe through web pages and photos with two, and click and double-click anywhere. Inside Magic Mouse is a chip that tells it exactly what you want to do.
Scrolling with Magic Mouse isn’t your everyday scrolling. It supports momentum scrolling, where the scrolling speed is dictated by how fast or slowly you perform the gesture.
Magic Mouse uses powerful laser tracking that’s far more sensitive and responsive on more surfaces than traditional optical tracking. That means it tracks with precision on nearly every surface without the need for a mousepad.
Built-in software lets you configure Magic Mouse any way you want. Its smooth, seamless design is ambidextrous, and it supports two-button clicking – without buttons.
And, it’s wireless, too. A quick flick of the on/off switch helps conserve battery power while Magic Mouse is tucked in your bag. Even when it’s on, Magic Mouse manages power efficiently, by detecting periods of inactivity automatically.





